Under Joseph Bulova's guidance, Bulova became a world-leader in the mass production of reliable, good-quality wristwatches.īulova sold relatively few pocket watches (compared to their huge production of wristwatches), though they did produce a few basic pocket watch models in the 30's, 40's and 50's. For the most part, these movements were cased and timed in the USA before shipment to retailers. Begun as a wholesale jeweler, the company produced small table clocks and good-quality pocket watches, By 1912, driven by the increased demand for wristwatches, Bulova built a factory in Bienne, Switzerland that was capable of mass-producing fully-jeweled wristwatch movements in large numbers. Bulova Company in a store on Maiden Lane in Lower Manhattan. In 1875, Joseph Bulova, a Bohemian immigrant, started the J.